How To Get Them, Why You Need Them
Imagine one day you’re exploring a new city. You’ve been walking all day and now your starved. It’s time to eat, but you’re not sure where to go and you don’t want to miss out on some of the top-rated restaurants in the area.
You pull out your phone, open Google, and search “top restaurants near me.”
A list of restaurants show up and the pressure is on. How do you choose?
You read the reviews.
There are a lot of benefits for having a strong Google review game including:
Getting your business listed more prominently on Google maps
Getting found on Google searches more often
Providing easy and convenient answers to your potential customers
Providing social proof that your business is worthy
One of the biggest benefits is that is creates a level playing field for all local businesses. Big or small, the business who takes advantage of Google reviews places themselves in a position to rank higher in local search results.
If Google thinks that the local clothing boutique provides a better experience than the local retail giant, that local shop can end up higher in the local search rankings. On Google, positive reviews have unprecedented power. A power to influence brand trust, local SEO, and feedback. And it doesn’t cost anything but two minutes of your time.
If you’re a small business owner and you just thought to yourself, “How do I get those?” don’t fret- I got you!
1. SET YOUR GOOGLE LISTING UP FOR REVIEWS
Your website listing may not even be set up to receive reviews.
Whaaa?! How many people have gone to give you and your biz an
awesome review and...(GASP!)....there wasn't a review button. Here is an article that gives you a step-by-step guide to ensuring your Google link has a visible "Leave a Review" button on your listing.
2. MAKE IT CONVENIENT
Send the link directly to your customers via text, email, newsletter, carrier pigeon, whatever, just so long as they just have to make one click to get them there.
Google your business
Click “Write a review” on your business listing
Copy and paste the URL you see in your address bar
That's the Google review link to share with others! YW.
3. MAKE IT WORTH IT
Offer an incentive for leaving a Google review like a discount or a freebie.
For example, if you leave Neutral Ground a google review using THIS LINK, you get 10% off your next design service! (See what I did there?)
4. HIT UP YOUR PEEPS
If your business is new, ask your support system if they would leave a review for you.
Your family and friends are huge believers of you and your new venture, right? Tell them to put their keyboard where their mouth is and prove it with a 2 minute review!
Once you get a thorough collection of reviews that are detailed and look authentic, your business becomes that much more trust-worthy to strangers and even Google starts to thing you're a swell guy/girl. Sit back and watch those cold calls start coming in!